Campaign & Application Road Miles

During the final project of the deepening semester of my study, I worked (with a group of students) on a campaign for our own-developed app called Road Miles. Road Miles is an application which has the goal to increase safety on the road through rewarding its users for driving safely. With the campaign "Don't Be Like..." we want to show the general public how they should NOT behave while being on the road by using different stereotepical characters. For this campaign I was responsible for all the social media content and all the animation that was necessary to enrichen our campaign.